Eye Etiquette Optical Boutique


We are very proud to announce that Eye Etiquette Belmont is the only store on Vancouver Island to offer Victoria Beckham and Marni eye-wear!

Victoria Beckham: This line is absolutely stunning and it features unique, fresh shapes in classic gold and silver metal frames. Because of this, the beauty of this line is able to shine through with eye-catching subtlety. Victoria Beckham is made for “The woman who wants to express herself to the fullest”, and is versatile enough to compliment glamorous and understated looks.

Marni Eye-wear, our other Exclusive line, is hand crafted in Europe. Advertised as a “luxury brand for independent minds”, Marni compliments the fashion forward individual who thrives on catching peoples eye. In other words: the designs are vibrant, unique, unexpected, and feature bold geometric shapes. If you want something both functional and experimental, Marni eye-wear is your opportunity to shine.


Calvin Klein: Who doesn’t love Calvin Klein? their line has been setting fashion standards for decades with sleek, classic, and distinctive style. “Work hard, Play free” is their motto. #MYCALVINS

Tiffany & Co: Firstly, Tiffany is elegant, innovative, timeless. Secondly, Tiffany is defined by fine craftsmanship and creative elegance. Thirdly, you can easily pick a Tiffany frame out of a crowd- just look for that signature blue! finally, Crystal accents and silver highlights make this beautiful Made-in-Italy line really stand out.

Flexon: Made from a combination of intelligent memory metals, this super flexible frame line sports advanced durability and a lightweight, comfortable fit. Flexon fits, feels, and forgives like no other metal frame on the market. Never underestimate the power of flexibility!

DKNY: One of the world’s leading fashion brands, this company celebrates the practical spirit of New York. High fashion for adults and children, offering both chic style and comfortable fit. #IAMDKNY

Lacoste: Since the very first polo was created in 1933, Lacoste has relied on its authentic sports heritage to spring optimism and elegance onto the world thanks to a unique and original lifestyle for women, men, and children. Their frame lines are representative of their brand, making them a highlight of the premium casual wear market. For Lacoste, life is a beautiful sport!

Toms: Optical frames that improve your sight and help another individual by supporting either a sight-saving surgery, prescription glasses, or medical treatment. With every pair of eye-wear that you purchase from this amazing brand, Toms will help give sight to a person in need. Working with a network of 13 giving partners in 13 countries to give sight to those who need help, this fashionable and caring brand can combine to be both your indulgence for the day as well as your good deed!

Mini: Mini Eye-wear is contemporary, unmistakable, and inspiring. This lifestyle brand focuses on the essentials- an iconic design combined with high quality materials. The eye-wear range is defined by an unconventional and out-of-the-ordinary look. Mini: “for a brighter urban life”

Picturing yourself in these fabulous frames yet?

There’s even more available for you to enjoy!

Ted Baker: This brand emphasizes their attention to detail, fine quality, and a unique sense of fashion. Ted Baker’s strong style views are obvious in all of their eye-wear designs. These frames cover every aspect of style from timeless sophistication to quirky retro revival and everything in between.

Zeal Sunglasses: On a mission of sustainability! Unique plant based frames and lenses made without fossil fuel products. Made to balance beauty with fit and upright standards. These sunglasses use a new kind of polarization to reduce blue-light rays and eliminate glare!

Nine West: One of the worlds most recognizable brands. Always stylish, this eye collection combines design elements from the latest Nine West shoe and accessory collections and incorporates them into high fashion frames.

Tom Ford: The new Tom Ford 2020 eye-wear collection features well-defined shapes inspired by the 1950’s and 1970’s. Made from a variety of precious materials, they display unique designs that immediately make you think ‘thats a Tom Ford!’. All the frames are instantly recognizable by the elegant metal “T” detail- one of the many defining features of this Italian made, high quality product.

Located in the beautiful and ever-growing Belmont Market plaza, our brand new store is open and we are excited to introduce you to these carefully hand-selected frame lines. Come on down and try them on! Looking for a chance to shine on social media? Take a photo in one of our frames and upload it to Instagram, Facebook, or twitter and tag it #eyeetiquette for 5% off your purchase!

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